Welcome to Our Brand Kit

This page gives you what you need: brand guidelines, messaging, assets, and support. Use these assets to amplify our mission, build awareness, and represent Rammun with clarity and consistency.

Brand Identity​

Logo composition

The Arabic signature mark and tagline are optional, adding memorability but not essential to the primary logo lockup, which consists of the “R” brand mark and logotype.

Primary logo
The go-to logo for all uses on light backgrounds.
Primary logo inverted
For dark backgrounds where more contrast is needed.
Secondary logo
A simplified version for light backgrounds, use as needed.
Secondary logo inverted
A simplified version for dark backgrounds, use as needed.
rammun-logo-mark.webp
Logo mark
For social profiles, favicons, and apps.

Colors

Our brand colors reflect our personality and ensure a consistent, unified look across all platforms. They meet or exceed WCAG 2 Level AA standards for contrast and accessibility.

Use color with balance: 50% white or approved background, 25% primary, 10% neutrals, and 5% accents/highlights.

Primary Green

PMS 567 C
RGB: 23, 63, 53
HEX: #173F35

Background

PMS
RGB: 249, 244, 235
HEX: #f9f4eb

Neutrals (Text)

PMS 426 C
RGB: 37, 40, 42
HEX: #25282A

Highlight

PMS: 143 C
RGB: 241, 180, 52
HEX: #F1B434

Fonts

The Rammun Foundation uses the Poppins font for its clean, modern look. This sans-serif typeface is versatile, screen-friendly, and available on Google Fonts for free commercial use.

Type Scale

Heading H1

Font weight: 600 Semi Bold | Font Size: 40px (30pt)

Heading H2

Font weight: 600 Semi Bold | Font Size: 32px (24pt)

Headline H3

Font weight: 600 Semi Bold | Font Size: 26px (19pt)

Headline H4

Font weight: 600 Semi Bold | Font Size: 22px (16pt)

Lead Paragraph

Font weight: 400 Regular | Font Size: 20px (15pt)

Body Paragraph (default)

Font weight: 400 Regular | Font Size: 16px (12pt)

Brand Essence

"Seeing Humanity. Providing Relief."

The essence of the Rammun Foundation is the drive to see every person’s humanity, even in the darkest times, and respond with action rooted in love, dignity, and care. Our tagline “Seeing Humanity. Providing Relief.” means we do not look away. We show up.

Who We Are

Rammun Foundation is a volunteer-run nonprofit delivering urgent aid to Palestinians in crisis. What started as a single act of care has become a growing movement of collective action. We serve with dignity, speed, and purpose—led by locals, powered by a global community.

Our Mission

To deliver urgent, direct relief where systems have failed—food, water, aid, and care for families in crisis.

Our Vision

A world where people show up for each other. We aim to grow from Gaza to anywhere care is needed.

Our Values

Dignity. Urgency. Truth. Trust. Collective action.

Our Voice

Compassionate but never pitying. Bold but grounded. Spiritual but never preachy. Trusted because we show up.

Our Archetype

We are the Caregiver and the Advocate. We nourish, protect, and serve—while speaking truth, acting fast, and standing firm in the face of injustice.

How We Communicate

We write like we speak: clear, human, and true. We avoid jargon, savior language, and inflated claims. Every word carries purpose. We say “we” and “you” to build shared responsibility.

Assets Library

Image Collection

Use these Rammun images to share our story. Swipe to explore, tap to download, or get the full collection here:

Icons Collection

we have 100’s of icons to help you illustrate our story. here’s a few samples. Access and download full collection here:

Print and Digital Templates

We’ve prepared approved print and digital templates for your campaigns. Download what you need, share online, or print and distribute as needed.

Need custom digital or print assets?

We’re here to support you with flyers, banners, QR codes, event pages, and more to help you scale your impact. 

Fill out the form, and a team member will reach out to support your campaign.

rf-marketing-request-icon

Digital and Print Asset Request

Fill out the form, and a team member will reach out to support your campaign.